Gair Maxwell speaks May 18th with Jay Holstine's group about Big Little Legends

Big Little Legends - How Everyday Leaders Build Irresistible Brands Endlessly curious about the origin of legends and myths, Gair Maxwell is a global authority in helping organizations create iconic, “larger-than-life” brands that attract legions of customers and top talent – without having to resort to using any “pushy” marketing tactics. The trickle-down impact on any company, community or career can be enormous. Some organizations have achieved 15-20X financial growth while becoming a coveted, desirable “Category of One”. https://www.youtube.com/watch?v=qTbar693st4&t=1s Join internationally recognized author and speaker Gair Maxwell for an inspiring and controversial deeper dive into timeless and universal principles that create BIG LITTLE LEGENDS. You will see with uncommon clarity the invisible forces that entice millions of visitors to take selfies before a single painting at the Louvre in Paris are astonishingly similar to what inspires more than 4,000 people to queue each day at a Las Vegas pawn shop, swarm a New Orleans coffee shop or flock to a Seattle fish market. Exploring how legends are created in the first place, Gair reveals how anyone in any business or non-profit category, can create a brand reputation that makes them so top-of-mind iconic, they become the equivalent to being the “Apple”, “Disney” or “NIKE” of their competitive space. BIG LITTLE LEGENDS challenges conventional marketing truisms and rejects short-sighted, decades-old “spray and pray” practices aimed at short-term results. This program dares to venture on a different path and challenge leaders on key issues such as their Brand Voice and how much it’s actually being heard in a noisy, competitive market. Leaders will also be forced to confront the brutal facts about the relevance and effectiveness of the vehicles currently used to communicate their Brand Story and whether they are thinking far enough forward with their overall business and brand strategy to create Long-Term Impact in a short-term world. JAY HOLSTINE LAUNCHES CHIEF EXECUTIVE GROUP FOR DALLAS/ PLANO, TEXAS Jay Holstine chairs a Vistage CEO peer group with 20 members. The group brings together CEOs from non-competing businesses, to share perspectives, learn from industry leaders, and gain strategic insights, to bring their leadership to new levels. Mr. Holstine’s group helps Dallas businesses accelerate their growth. Vistage is the largest network of CEOs and business owners globally, with over 30,000 members in more than 20 countries across the world. These peers come together every month for confidential meetings where they share insights on leadership and strategies to optimize personal and business performance.