Know Exactly What You Need (And Why)
The first step isn’t writing a pitch deck—it’s knowing your numbers. If you don’t understand how much you need, how long it will last, and what it’s supposed to achieve, you’re not ready to ask for anything. You want to anchor your ask to key business milestones: product development, customer acquisition, hiring, or scaling operations. Be precise. Whether it’s $100,000 or $10 million, your ask should be tied to real use cases that drive growth and valuation. Investors aren’t funding your passion; they’re funding a calculated plan that can deliver returns.